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How it connects
The CanvasVideo
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Features

  • TagsEvery ad tagged across 21 familiesLive
  • TeardownThe parts that did the work, with evidenceEarly access
  • Buyer ResearchWhat buyers say, with the sourceLive
  • Launch RadarWhat rivals launch, no made-up numbersLive
  • The CanvasEverything on one board, the next ads draftedEarly access, run with our team
  • Video StudioThe video, one step you check at a timeEarly access
  • ReportsAsk which hooks win, get the ads backLive
  • LessonsEvery round starts from the last oneEarly access
  • TikTokPaused TikTok campaigns from your Meta adsEarly access, not yet run for a client
How it all connects

Tags

It takes every ad apart, not just the winners.

Tags from 21 families: hook, angle, format, proof and 17 more. Pick a tag and the ads that share it line up with their results.

Live

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WhyItWon tags on a sample ad: angle, hook, format, awareness and persona, with its cost per purchase, purchases and spend against the account.
Real WhyItWon screen. Fictional brand, sample data.

The problem

You study the winners and rarely check if the losers had the same hook.

How it works

Tags, step by step

  1. 1

    Every ad is read

    Statics, videos and carousels from Meta and TikTok.

  2. 2

    21 tag families

    Hook, angle, format, proof and 17 more, colour-coded everywhere.

  3. 3

    Pick a tag, the ads line up

    Every ad that shares it, with its status.

Try it

Pick a tag family and the ads regroup

Hook

Unexpected admission

Fieldday ad: i quit greens twice. this one tastes like lemonade
Polli ad: my dentist asked what i changed. this. i changed this.

Problem agitation

Contrarian truth

Format

Product-in-hand selfie

Fieldday ad: i quit greens twice. this one tastes like lemonade

Product close-up

Fieldday ad: 12 greens. 8 vitamins. One scoop. Your daily greens, sorted. Shop now

Angle

New way vs old way

Fieldday ad: i quit greens twice. this one tastes like lemonade

Cost of inaction

Proof

Demonstration

Fieldday ad: i quit greens twice. this one tastes like lemonade

Ingredient list

Fieldday ad: 12 greens. 8 vitamins. One scoop. Your daily greens, sorted. Shop now

Sample ads, fictional brands.

What it connects to

What goes in, what comes out

In

Your Meta and TikTok accountsComes in from your accounts
Tags

Out

TeardownThe parts that did the work, with evidenceThe CanvasEverything on one board, the next ads drafted

What it does not do

It does not guess why someone bought.

Same board. Your ads on it.

Private early access, run with our team. Tell us where to start and we'll take it from there.

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WhyItWon, 2026
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