Privacy policy

WhyItWon is a creative intelligence platform for advertising teams. It reads a brand's advertising data, decodes what makes ads work, and produces analysis, briefs, and creative direction. The service is operated by Yehonatan Tav (עוסק מורשה 313201469), Rishon LeZion, Israel. This policy explains what we collect, how we use it, who we share it with, and how you can delete it.

We collect only what the service needs to work:

• Account information — the email address and profile details you use to sign in.
• Meta advertising data you authorize — when you connect your Facebook or Instagram business account, we read, on your behalf and with your permission, your ad accounts, campaigns, ads, ad creative (images, video, text), performance metrics, and the public comments on your ads. We request read-only access. We do not create, edit, pause, or spend on your campaigns.
• Usage information — basic logs of how you use the dashboard, so we can operate and improve it.

We use the data to:

• analyze your ad creative and explain why it wins or loses;
• generate insights, creative briefs, and creative direction for your next ads;
• display your performance in your private dashboard;
• operate, secure, and improve the service.

We do not sell your data. We do not use your Meta advertising data for advertising to you or to anyone else. We use it only to provide the analysis you asked for.

Our use of data obtained through Meta's APIs follows the Meta Platform Terms and Developer Policies. Access is limited to the permissions you grant during connection, and used solely to provide the features described above. You can disconnect your Meta account at any time, which stops all further access.

We share data only with the service providers that help us run the platform, and only so they can perform that work for us:

• Supabase — database and storage hosting.
• Vercel — application hosting.
• Anthropic and Google — AI models that analyze your creative to produce insights. Content sent for analysis is not used to train their models.

We may also disclose information if required by law, or to protect the rights, safety, and security of our users and the service.

Access tokens for your connected accounts are encrypted at rest. Access to production data is restricted to the people who operate the service. We keep your data only as long as your account is active or as needed to provide the service.

You can request deletion of your data at any time in two ways:

• Email us at Hello@whyitwon.com and we will delete your account data and disconnect any linked Meta accounts.
• Remove the app from your Facebook settings (Settings and privacy → Settings → Business integrations). Facebook then notifies us automatically and we delete the data associated with your connection and provide a confirmation code you can track.

You can request access to, correction of, or deletion of your personal data, and you can withdraw your consent to connect your Meta account at any time. To exercise any of these, contact us at Hello@whyitwon.com.

We may update this policy as the service evolves. When we do, we will change the "last updated" date above. Material changes will be communicated through the service.

Questions about this policy or your data? Email Hello@whyitwon.com.