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What just changed in Google, Meta and TikTok, and what to test.

Tracked from the official platform announcements, decoded for media buyers. The change, who it hits, and the exact plays to run.

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High impact·4 min read

LinkedIn's New Creative Suite: 5 Tools, 1 Big Claim to Stress-Test

LinkedIn just lowered the production barrier for B2B creative volume, but the 20% CTR lift they're selling deserves a hard look before you reorganize your workflow around it.

Meta's End-to-End AI Creative Suite: What Ads Manager Can Now Do

Try the free ROAS calculator

What just changed in Google, Meta and TikTok, and what to test.

LinkedIn's New Creative Suite: 5 Tools, 1 Big Claim to Stress-Test

Meta's End-to-End AI Creative Suite: What Ads Manager Can Now Do

TikTok Symphony Agent: Agentic AI for Ad Creative at Scale

TikTok Smart+: Unified Flow, Module-Level Automation Toggles

Google PMax Finally Gets Real Creative A/B Testing

Meta Business Agent Goes Global: What It Means for Click-to-Message Ads

Google Ads: GDN Campaigns Move Into Demand Gen

Google AI Max for Search Is Now GA: What Changes for Buyers

Google Ask Advisor: One Gemini Agent Across Ads, Analytics, and Merchant Center

Microsoft Advertising Activate 2026: AI Max, PMax Controls, and Profit Columns

TikTok GMV Max Now Deducts Commissions and Fees from ROI

Google AI Max: DSA, ACA, and Broad Match Are Being Retired

Meta's One-Click CAPI and AI Pixel Enrichment, Explained

Google Merchant Center 2026: Video, Images, and Shipping Specs

Meta's URL-to-Campaign AI: What Full Ad Automation Means

Meta Rewrites Attribution: Click-Through Tightens, Engage-Through Arrives

Meta's GEM, Lattice, and Incremental Attribution: What's Actually Driving Performance Now

TikTok Kills Custom Identity: What Spark Ads Buyers Must Do Now