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Product · Win Score

Scored before you spend a dollar.

Upload a draft, the image and the copy, and Pre-flight runs it through the same pipeline as your live ads. It comes back with a Win Score from 0 to 100, judged against your own account's DNA, plus the cohort evidence behind the number and a fix-first read.

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0win score
Likely winner

Strong hook and proof match your winners. The offer is the weak leg. Fix that first and this clears 80.

The difference

Preflight tools

grade a draft against a generic best-practice checklist, the same Google ABCD rules for every brand on earth.

WhyItWon

scores it against what actually wins for your account, funnel-aware and banded L1 to L5, so the number means something for your customers, not for a global average.

What it actually does

Your account, not a global average

The score is built from your own winners and losers, the same element attribution that runs on your live ads. A hook that wins for a supplement brand is not scored the same for a B2B SaaS.

The evidence, not just a verdict

Every score shows the cohort behind it and which element is the weak leg, so you know what to fix before you spend, not after the money is gone.

Fix-first, in your advisor's voice

It does not just grade. It tells you the one change most likely to move the score, so a 74 becomes an 82 before it ever runs.

In the product

Pre-flight, under Create.

Alison's Preflight checks a draft against platform frameworks. Win Score checks it against your account. Personal beats generic every time.

Explore the rest of the brain
Creative DNA

The element-level combos that win for your account, and the anti-patterns, injected into every brief.

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Genome

Every ad broken into 80+ elements across 21 families, then compared like a controlled test.

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Briefs

One click from any winner to a full brief: persona, angle, hook bank, storyboard, copy and specs.

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See it on your own account.

Book a 30-minute teardown. I will run your ads through this and give you five to eight specific reasons they are winning or losing right now. The findings are yours either way.

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