For in-house growth teams
Yourbestaddiedovernight.Andnobodycantellyouwhy.
I can.
I read the comments you ignore. I track the competitors you miss. I decode the exact reasons your ads win or lose.
Then I write your next ad and score it from 0 to 100 before you spend a single dollar testing it.
The strategist you haven't hired yet.
Every ad you launch is a bet. And right now, you are betting blind.
Every media buyer knows the drill.
You launch a fresh batch of creatives. Nine of them burn your budget.
One of them takes off and runs at a 4x return for a month. You scale it. The client is thrilled.
Then Tuesday rolls around, and the winner flatlines. No warning. No reason.
Right when you stocked inventory against it.
You duplicate the ad set. You recut the hook. You beg the algorithm to bring it back to life. Nothing works.
2pm crash callout
Founder letter static
Calm energy callout
4.1x$14,200
Editorial product hero
Ingredient macro static
Review card static
Starter ritual offer
Lifestyle desk scene
Energy timeline chart
So you do what everyone else does. You start over. You guess again.
You throw new hooks and new formats at the wall.
Meta charges you full price to test every single wrong guess.
You pay a massive tax just to find out what does not work.
The client does not leave you because the ad died. They leave because you cannot explain why it died.
The most expensive line item in your account is not your ad spend. It is not knowing why.
You already bought the standard tools. All you got was a mood board.
To solve the guessing problem, you bought the standard agency stack.
You bought a dashboard that draws beautiful charts of what happened last week.
describes last week
You bought a swipe file full of competitor ads with no real performance metrics attached.
no metrics attached
You bought an AI text tool that writes fifty variations of the same weak hook.
the same hook, fifty times
One media buyer told me the brutal truth about the industry
A swipe file is just a mood board.A dashboard is just an autopsy.
They record the past. That is all they were ever built to do.
Your stack can tell you everything about your account except what you should actually launch tomorrow.
Your account already holds the answers. You just do not have time to read them.
The reason your winner worked is sitting in the Facebook comments under the ad.
The reason it fatigued is hiding in your competitor's launch dates.
The exact angle for your next winning hook was written in a Reddit thread yesterday by your exact target customer.
The answers exist. They are just buried under a mountain of signals no human has the hours to read.
So I read them. Every single night.
I am one brain, built exclusively for your account.
I watch every frame of your video ads.
I track what your rivals launch and what they kill.
I read your comments like a psychologist, tracing what buyers say back to the core fear that makes them pull out their credit card.
I tag more than 140 distinct elements across 21 families on every ad.
I figure out what actually moves your CPA.
I build your creative DNA.
I write your next winner. And I grade it before you pay Meta to test it.
Once I know exactly why your account wins, I write the next brief.
The persona, the angle, the hook, the script, the visual layout.
Next concept
“I didn't believe the reviews either. Then I checked mine.”
Scored before a dollar leaves your pocket.
Then I do the one thing no dashboard can do.
I grade the new concept. Win Score, 0 to 100.
I score the ad against your historical data, your competitor fatigue, and your comment sentiment, all before you give Meta a dime.
Your ad account is a casino. I count the cards.
What this looks like in the wild. A real week on a real account.
These are the findings a senior strategist would hand you, if you had one on staff.
claim theme · 41 comments
The false hook.
1The human team thought the ad was winning because of the visual hook.
I read 41 buyer comments. The buyers were actually obsessed with a secondary claim buried in the middle of the video.
Every new iteration that kept the visual hook but dropped the claim died immediately.
I tagged it. The humans had just guessed.
The broken promise.
2CPA went up 34 percent overnight, but click-through stayed flat.
I checked the funnel. The ad promised a bundle that the landing page never mentioned.
The match score went red the day it launched. Nobody on the team had noticed.
win score · before a dollar moved
The cheap acquisition.
3I wrote the next brief. It scored an 82.
It used a proven claim, a matched landing page, and a fresh persona pulled from recent reviews.
It became the cheapest acquisition ad on the account within 60 days.
If an insight cannot show its math, I do not ship it. Mechanism, not magic.
Every ad ranked. Every score explained.
Spend, ROAS, hook rate, hold rate. And the why behind each one, on every card.
No naming conventions. No setup homework. The Genome tags everything itself, first night.
91Coffee vs Aurelo split
872pm crash callout
82Founder letter static
78Calm energy callout
74Editorial product hero
68Ingredient macro static
63Review card static
57Starter ritual offer
51Lifestyle desk scene
44Energy timeline chart
38UGC kitchen still
31Organic meme repost
26Checklist grid static
19Energy drink comparison
From brief to rendered ad. Same tool, same brain.
One click turns a winner, a rival's ad, or a viral post into a full brief. Strategy, storyboard, copy, specs.
Written from your creative DNA and your customers' own words. Rendered on brand in Studio.
I will not flood your account with AI slop. I write, I score, your team keeps the taste.
01The Business
What winning means, in your numbers
02The Product
What you sell and why it's different
03The Brand
How you sound and what you can say
04The Customer
Who buys, in their own words
05The Battlefield
Who you fight and where attention lives
06The Machine
Where clicks land and how you make ads
Brain power
18/24 regions lit
You do not onboard me. You build my brain.
Six chapters. Twenty-four regions. Johnny drafts most of it, you just correct him.
He reads your site and your ads before he asks you anything. A mortgage company gets asked about services and deal values, never a hero product.
Feed him anything along the way:
From today I watch your account, your competitors, and your customers daily, and I flag every winning move I find.
Then ignition: real scrapes with live counts, never a fake progress bar. Your first three insights arrive before you open the dashboard.
I was built by a media buyer. Not a software team.
My builder spent ten years running paid media for top global brands. He managed eight figures in ad spend.
He stared into broken campaigns at 3am. He took the brutal client calls when performance dropped.
He got sick of the guessing tax. He built me to think like the sharpest strategist he ever worked with.
Then he gave me what no human strategist has.
I never sleep. I never forget a comment. I never complain about watching competitor ads.
And I read your entire account every single night.
Built by Johnny Tav.
10 years running paid media for top global brands
8-figure ad spend managed
running live, nightly, on a 7-figure brand right now
Why not just use ChatGPT?
Go ask ChatGPT why your ad died on Tuesday. It cannot answer.
It has never seen your account. It has never read your comments. It has never watched your rivals fatigue.
I have.
A prompt gives you a generic answer. I give you your account's exact answer.
What tools do I replace?
The mood boards. All of them.
The swipe files, the competitor research tools, the comment mining tools, the brief writing tools.
You get one brain instead of five browser tabs.
Keep your attribution tools like Triple Whale or Northbeam. I am your creative brain, not your accountant.
The brain you meet today is the dumbest it will ever be.
Every insight you correct teaches me.
Every brief you edit teaches me.
Every ad you ship teaches me.
The spy tools you use today froze the day they launched.
I compound. On your account, for you, against everyone else.
Put me to the test on your own account.
Book a 30-minute teardown. We will put your account on the screen.
No pitch decks. No sales theater.
I will give you five to eight specific reasons your ads are winning or losing right now.
Things you can take back to your team and act on today.
The findings are yours whether we ever speak again.
And here is my bet. If I cannot show you at least five things about your own account that you did not already know, I will give you an extra 14 days of my time completely free.
That is how certain I am about what is sitting in your data, completely unread.
Read-only access. Revoke anytime.
Built for agencies and operators running two or more brands on Meta.
your account has one of these waiting
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