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Ad platform updates — what changed and what to test

The feed

What just changed in Google, Meta and TikTok, and what to test.

Tracked from the official platform announcements, decoded for media buyers. The change, who it hits, and the exact plays to run.

All Google Ads Meta TikTok

Any impact High Medium LowLatest Top impact

Google Ads

High impact·4 min read

Google PMax Finally Gets Real Creative A/B Testing

Asset experiments give Performance Max advertisers the first structured way to prove which creative actually drives conversions, not just which one Google's algorithm happened to favor.

Google Ads

High impact·4 min read

Google Ads: GDN Campaigns Move Into Demand Gen

Standalone Display campaigns are being retired, your GDN buying now lives inside Demand Gen, and you need to migrate before Google does it for you.

Google Ads

High impact·4 min read

Google AI Max for Search Is Now GA: What Changes for Buyers

AI Max bundles broad query matching, AI-generated copy, and dynamic URLs into a single toggle, and it's now on by default for any Search campaign you upgrade.

Google Ads

High impact·4 min read

Google Ask Advisor: One Gemini Agent Across Ads, Analytics, and Merchant Center

Google collapsed its scattered in-product AI assistants into a single cross-platform agent, and that changes how campaign decisions get made, not just how fast they get made.

Google Ads

High impact·4 min read

Google AI Max: DSA, ACA, and Broad Match Are Being Retired

Three legacy Search features are folding into AI Max whether you're ready or not, here's how to migrate on your terms before September forces the issue.

Google Ads

High impact·4 min read

Google Merchant Center 2026: Video, Images, and Shipping Specs

Google's 2026 Merchant Center spec update adds product video eligibility, tightens image minimums to 500x500, and introduces product-level shipping controls, each with its own enforcement date you need to calendar now.

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